Nevro Corp.

Senior Director, Marketing

US-CA-Redwood City
2 months ago
ID
2017-1794
Category
Marketing

About Nevro

Nevro is a medical device company headquartered in Redwood City, California. We have developed HF10™ therapy, an innovative, evidence-based neuromodulation platform for the treatment of chronic pain.

We started with a simple mission to help more patients suffering from chronic pain. At each stage of development, our research was subject to the highest levels of scientific rigor, resulting in a new therapy that has advanced the state of spinal cord stimulation (SCS).

We explored beyond traditional SCS frequencies (40–60 Hz) in search of better therapeutic outcomes. Combining high frequency at 10 kHz with a unique waveform and a specific treatment algorithm resulted in HF10 therapy: a paresthesia-free treatment proven to provide more pain relief to more patients in more pain areas.1

The Nevro® Senza® SCS System received CE mark in 2010, TGA approval in 2011, FDA approval in 2015, and is commercially available in Europe, Australia, and the United States.

Overview

The Senior Director of Marketing is responsible for the development, implementation, management and execution of an effective marketing plan to achieve optimum results and revenue objectives. The Senior Director, US Marketing will drive downstream execution for currently available and next generation products.


The Senior Director, US Marketing will have significant interaction with the field-based sales force, and must work collaboratively to create plans and ensure that customer targeting, messaging,  sales tools, and marketing programs are well executed and impactful. This position reports to the Vice President, Marketing.

Role Requirements

  • Drive a comprehensive marketing strategy including digital, traditional tactics and conference presence. Develop downstream activities and execute agreed upon marketing plan in conjunction and consultation with, Sales, Learning & Development, and Professional Education.
  • Produce marketing collateral tools including brochures, sales tools, website, iPad application, etc to drive strategy execution.
  • Manage the Nevro and HF10 therapy brands.
  • Analyze business to understand trends and drive recommendations to improve execution of strategic plans.
  • Collect customer insights and competitive intelligence and incorporate into marketing plans.  
  • Develop and maintain strong relationships with key opinion leaders and key customers.
  • Develop strong credibility with Sales, KOLs, and customers through procedural, product, and competitor/competitive therapy knowledge.
  • Partner with Sales on developing and executing the strategy for continuing to build out the US commercial infrastructure.
  • Assist in training the sales reps and customers on product and market knowledge.
  • Ensure that all marketing activities conform to company guidelines and local laws.
  • Other duties as assigned.

Skills and Knowledge

  • 10+ years of post-MBA experience in medical device or biotech marketing, or 12+ years of medical device or biotech marketing.
  • MBA from a tier-1 school a plus.
  • Prior neuromodulation experience a plus.
  • Downstream marketing experience in a highly competitive medical device market.
  • Strong team player who can incorporate input from others and can generate consensus through inclusion.
  • Must be able to thrive in a fast-paced and dynamic work environment.
  • Ability to speak up when important information or questions must be raised and takes action when issues must be addressed.
  • Strong thinker and creative thinker who is intellectually curious.
  • Sound decision making capabilities.
  • Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
  • Ability to develop strong relationships with customers, clinical & sales partners.
  • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership
  • This position requires driving and travelling to visit customers. In addition, the use of the telephone and keyboard on a daily basis.  Carrying company equipment on trips will include laptops, chargers, brochures, as well as study related equipment, i.e. programmers, demo kits.
  • Ability to work in hospitals, operating rooms, clinics, and surgical centers.
  • Domestic and international travel up to 40%

 

 

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